Jose Emroca Flores grew up in a humble family of four from Northern Nevada where he spent much of his youth actively outdoors skateboarding and snowboarding. If he wasn’t running around the neighborhood then he was drawing while listening to some of his favorite cassette tapes. He has always been creative and imaginative on paper and outdoors. Building makeshift skate ramps from scraps of wood was the norm in his childhood. He’d round up all the kids from the cul-de-sac and they’d skate late into the evenings. He was always on the go and he made the independent leap to coastal California at the young age of 18.
Emroca attended the Academy of Art in San Francisco where he learned to develop the ability to materialize his imagination while advancing his technique as a visual artist. On his downtime from school, he’d still skateboard and snowboard from time-to-time and in the midst of it all he learned to surf in the waters surrounding San Francisco even though sharky and freezing. It was then when he stumbled upon his forever two loves of his life: his newfound passion for the surf and his beautiful wife.
When Emroca graduated from the Academy of Art, he immediately went to work as a visual development artist in the entertainment industry in L.A. In the course of his work on films, games, animation, books, and advertising, his original oil paintings were shown in galleries across the U.S. Many of his pieces have been showcased in galleries across the country such as: Iam8bit, Thinkspace, Minna, The Cotton Candy Machine, and 1988. Putting his active imagination to use, he has also worked on projects with a variety of companies, big and small, including: EA, Vivendi Universal, Activision/Blizzard, Paramount, Nike, Marvel, Hasbro, DC Shoes, Sticky Bumps Surf Wax, Surfy Surfy, Game Informer, FHM, Maxim, Spectrum, Computer Arts, Cafe Racer Magazine, Nintendo Power, Gnomon, and Society of Illustrators.
Emroca still shows in galleries while working from his home in Carlsbad where good surf and challenging work are at his fingertips. He attributes the evolution of his art to his passion of surfing and riding his motorcycle. His inspiration comes from everyday life, personal interactions in and out of the water, and memorable scenes from his surf trips around the globe… Especially in those moments at dusk when there is just enough light hanging onto the horizon before night falls. It’s those moments in time when Emroca’s imagination is limitless and at it’s best.
Living in North County, San Diego has done Emroca well for ten years now and he loves life as an independent artist while creating innovations out of his own studio. Lately he’s been experimenting with a variety of wood from birch to bamboo and he applies resin to seal his pieces, much like one would a surfboard. Aside from oil paintings on wood, Emroca uses pencil, paper, and digital mediums. It all varies from project to project but the creativity is always at work.
He's available for visual development work, editorial, and illustration. He is also represented by Shannon Associates for book illustration.